Hello Beauties,
The Swarovski Creators Lab marks the brand’s 130th anniversary with a series of limited-edition collaborations that reinterpret everyday icons through the transformative power of crystal. Each partnership honors Swarovski’s heritage while pushing the boundaries of modern design, technology, and light.
This year’s selection spans performance, streetwear, and collectible art, bringing together established names and creative newcomers alike. Below, a closer look at the highlights redefining luxury for a new generation.
Loop Earplugs — Utility as Jewelry
Precision meets performance. Each Loop Earplug is hand-set with six Millenia-cut crystals — a fusion of function and luxury, turning hearing protection into a contemporary fashion statement.
Oakley — Plazma Reimagined
A vision of modern sport meets light artistry. The Oakley Plazma is adorned with hundreds of round crystals, creating a futuristic piece that blends technical engineering with brilliance.
PUMA — Speedcat as Couture
The iconic Speedcat returns as a collector’s edition covered in 5,316 crystals across four colors and sizes. The result: haute-couture craftsmanship with motorsport DNA — a balance of energy and elegance.
Off-White™ — The Constellation Hoodie
Off-White™ merges street culture with luxury craft. Over 4,000 crystals form the brand’s arrow logo, recalling a night sky in motion. It’s avant-garde fashion — bold, tactile, and unmistakably Off-White™.
Gufram — Desert Dew, Crystallized
The Guframini CACTUS® becomes a sculptural artwork, hand-encrusted with Erinite crystals that shimmer like desert dew. Art and craftsmanship merge into one illuminated object.
A Bathing Ape — Streetwear Brilliance
Over 11,000 crystals illuminate the iconic shark motif of the BAPE varsity jacket. It’s a powerful fusion of streetwear identity and meticulous crystal application — pure statement luxury.
BE@RBRICK — Pop Meets Crystal Art
The BE@RBRICK figure is transformed into a dazzling collectible, hand-set with more than 14,000 crystals. A pop-culture icon reimagined as a radiant objet d’art.
Together, these collaborations embody Swarovski’s belief that true craftsmanship is timeless — that light itself can be designed, shaped, and worn. 130 Years of Joy is not just a celebration; it’s a vision of brilliance carried into the future.
With love,
xo
© Swarovski / Press Office S-T-PR London — editorial material used under fair reporting rights for Europe, GCC and MENA.
