On the Radar
Hello Beauties,
Every month, On the Radar highlights three creators from the UAE whose work stands out through creativity, consistency and a distinct point of view. This is not about follower counts alone. It is about people shaping conversations across beauty, fashion, business, media and modern lifestyle — with relevance, presence and a clear sense of identity.
For our first edition, we are looking at three names who each represent a different side of the UAE’s creative landscape: beauty entrepreneurship, effortless personal style and meaningful digital storytelling.
Salama Mohamed
Why we’re watching: Salama Mohamed has built one of the region’s strongest beauty-led personal brands. As the founder of Peacefull, she connects entrepreneurship with a warm, highly personal approach to content. Her presence feels rooted in real-life storytelling rather than overproduced perfection, which is exactly why her voice continues to resonate across the UAE and beyond.
From skincare to business ownership and personal visibility, Salama represents a new generation of Emirati women shaping the beauty conversation on their own terms.
Shahd Owedat
Why we’re watching: Shahd Owedat brings together beauty, fashion and entrepreneurship with a polished yet approachable digital presence. Her content is not overly conceptual or editorialised — it feels more personal, current and lifestyle-driven, with a strong focus on make-up, styling and the evolution of her own beauty brand, SSBeauty.
What makes her interesting for this list is the balance between creator and founder. She reflects the way many modern Middle Eastern beauty voices are building influence today: through personal taste, product understanding and a consistent visual identity.
Anas Bukhash
Why we’re watching: Anas Bukhash has become one of the most recognisable media personalities in the region through #ABtalks, a platform built around long-form, personal conversations. His work goes beyond typical digital visibility by creating space for reflection, vulnerability and meaningful storytelling with figures from business, culture, entertainment and public life.
In a creator economy often driven by speed, Anas stands out for a slower, more intentional format — one that values depth, listening and the human story behind success.
The UAE’s creator landscape has never been more layered. This month’s selection reflects three very different ways of building influence: through a beauty business, through personal style and brand-building, and through conversations that give people more than a surface-level impression.
Every month, On the Radar will introduce three creators worth watching — not because they are the loudest voices in the room, but because they are helping shape what comes next.
xo
