THE TBM BEAUTY EDIT:

FIVE NEW BEAUTY LAUNCHES THAT HAVE OUR ATTENTION

Hello Beauties,

After fifteen years of writing about beauty, “new” on its own is rarely enough to make us stop. What still does is a product with a point of view — something beautifully designed, genuinely interesting or simply different enough to make us want to know more. This week, five launches did exactly that. There is Guerlain, a house we have loved privately for years; a new-generation foundation from Westman Atelier; Louis Vuitton turning lip colour into a collector’s object; one of Dior’s prettiest beauty accessories; and a warm new vanilla fragrance from Phlur that we immediately wanted to smell on skin.

01 — Guerlain L’Heure Bleue Eau de Parfum

Guerlain is personal for us. We have loved the house for years, and Cherry Oud from the L’Art & La Matière collection remains one of our private fragrance favourites. So whenever Guerlain gives us a reason to revisit its fragrance universe, we pay attention.

L’Heure Bleue immediately appeals to exactly the part of fragrance we still find fascinating: atmosphere. The idea of that suspended moment between daylight and evening feels romantic without becoming overly sentimental, and the pale blue bottle alone has the kind of timeless beauty we would happily leave on a dressing table.

What we like most about Guerlain is that fragrance rarely feels like an afterthought. There is history, mood and a certain sense of ceremony around it — and that is increasingly what we look for when adding another perfume to a collection.

Why it has our attention: We already know we love the Guerlain universe. This is the one in the edit we most want to experience properly on skin.

02 — Westman Atelier Suprême Bio-Complex Liquid Foundation

The older we get, the less interested we are in foundation that announces itself before the rest of the face does. These days, we tend to prefer lighter, skin-like coverage — enough to refine the complexion, but still allowing real skin to remain visible.

That is exactly why Westman Atelier’s new Suprême Bio-Complex Liquid Foundation caught our eye. The brand describes it as weightless medium coverage with a natural, hydrated finish, which sounds very close to what we want from complexion makeup now.

It also makes sense for Dubai. Between heat outside and air-conditioning indoors, we generally gravitate towards base products that feel flexible, comfortable and polished rather than overly constructed.

Why we want to try it: At this stage, our ideal foundation is the one that makes us look rested and polished — not obviously made-up.

03 — Louis Vuitton Lip Pencils and Case

This is the beauty launch that made us stop simply because it feels less like a conventional makeup purchase and more like a Louis Vuitton object.

The Lip Pencils and Case brings together ten LV Crayon shades inside a leather case, turning something as everyday as lip liner into a complete colour wardrobe. It is considered luxury rather than an everyday essential — and that is precisely what makes the concept interesting.

We increasingly like beauty products that acknowledge the pleasure of ownership as much as function. Something can be useful and still feel special when it sits on a dressing table, travels beautifully or becomes part of the ritual of getting ready.

Why it made our edit: Because Louis Vuitton understands that luxury is often about the object around the product as much as the product itself.

04 — Dior Addict Case — Limited Edition

There are beauty products you use and beauty products you genuinely enjoy taking out of your handbag. Dior’s limited-edition Addict cases sit firmly in the second category for us.

We particularly like the softer, more decorative versions. They turn lipstick into a small fashion accessory without asking the rest of your makeup to compete with it. The refillable format also means the case can remain while the lipstick shade changes.

It is a small detail, but after years of looking at beauty products, those details still matter to us. If something is going to live in a handbag almost every day, we are perfectly happy to want it to look beautiful too.

Why we love the idea: It brings fashion into the beauty bag in a way that feels playful, polished and distinctly Dior.

05 — Phlur Vanilla Canyon Eau de Parfum

Vanilla has been everywhere for several seasons, but we are usually drawn to versions that bring something warmer or more textured to it rather than sweetness alone.

That is why Vanilla Canyon caught our attention. Phlur describes it as warm vanilla rooted in oak, and even from that simple idea we can already understand the attraction: softness with something deeper underneath.

We have not worn this one yet, so this is very much a “we want to smell it” inclusion rather than a verdict. But sometimes that is exactly what a Beauty Edit should do — put something on your radar before everybody has already formed an opinion about it.

Why it interests us: We like fragrance with contrast, and warm vanilla against wood sounds much closer to our taste than a straightforward sweet interpretation.

If we had to choose one first? Guerlain. No hesitation.